Transforming a generic transit tracker into a community-focused Aggie shuttle platform for NC A&T State University.
All 11 slides covering company overview, branding analysis, user personas, wireframes across three fidelity levels, before & after redesigns, task tracking, cognitive analysis, and conclusions. Click any slide to enlarge.
Passio Technology is an Atlanta-based transit technology company serving 250+ agencies, including NC A&T State University. Their Passio GO app provides free real-time transit tracking — but its generic branding and confusing navigation created no connection to the Aggie community.
Generic green branding with no university identity, technical instability, and navigation patterns that felt like any city transit app — not a campus service.
Developed two user personas — Jasmine Williams (student) and Marcus Thompson (facilities coordinator) — to anchor every design decision in real user needs.
Produced low, mid, and high fidelity wireframes across three key screens, plus a before & after comparison and a 6-dimension cognitive analysis.
Rebranded from generic green to NC A&T blue and gold, replaced complex navigation with card-based flows, and repositioned the app as a campus community service.