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Brand Identity Design

Complete visual identity system for a personal brand, an innovative grocery store concept.

Brand Overview

Project Brief

My own personal brand needed a modern, trustworthy brand identity that would resonate with both technical and business audiences. The challenge was creating a visual system that conveyed innovation while maintaining professionalism and accessibility.

Timeline: 6 weeks | Course: Graphics Design for TDUX | Date: 2024

Color Palette

Primary
#667eea

Secondary
#06b6d4

Dark
#1f2937

Light
#f8fafc

Success
#10b981

Logo Variations

Primary Logo
Full color version

Typography System

Heading 1

Primary headings - Inter Bold, 48px

Heading 2

Section headings - Inter Semibold, 32px

Body text uses Inter Regular at 18px with a line height of 1.6 for optimal readability across all platforms and devices.

Body text - Inter Regular, 18px

Brand Applications Showcase

Business Cards - Professional card design with TechFlow branding

Social Media Kit - Templates for various social platforms

Product Packaging - Branded packaging design concepts

Mobile App Design - UI design for TechFlow mobile application

Email Template - Branded email newsletter design

Vehicle Wrap - Company car branding design

Trade Show Booth - Exhibition display design

Annual Report - Corporate report design layout

Office Signage - Interior and exterior building signs

Brand Guidelines

📏 Logo Usage

Minimum size: 24px height
Clear space: 2x logo height
Never stretch or distort
Use approved color variations only

🎨 Color Guidelines

Primary: Brand communication
Secondary: Accents and highlights
Dark: Text and formal materials
Light: Backgrounds and spacing

✍️ Typography Rules

Primary: Inter font family
Web: System font fallbacks
Hierarchy: Consistent sizing
Accessibility: WCAG compliant

📱 Digital Standards

Responsive design approach
High-DPI display optimization
Consistent spacing grid